Hytale Viewer

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Privacy Policy

Effective date: 2 February 2026

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (collectively referred to as the "Online Offering").

The terms used are not gender-specific.

Effective date: 2 February 2026

Table of Contents

Controller

TimVida
In den Zeuläckern 20
60389 Frankfurt am Main

Email address: info@gotale.net

Imprint: https://gotale.net/imprint

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects concerned.

Types of Data Processed

  • Master data.
  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Log data.

Categories of Data Subjects

  • Users.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Security measures.
  • Reach measurement.
  • Tracking.
  • Audience building.
  • Organizational and administrative processes.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the GDPR provisions, national data protection regulations may apply in your or our country of residence or establishment. If more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of personal data concerning them for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that such interests are not overridden by the interests, fundamental rights, and freedoms of the data subject which require protection of personal data.

National data protection rules in Germany: In addition to the GDPR data protection regulations, national regulations on data protection in Germany apply. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG includes special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transfers as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the federal states may apply.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability safeguards, and separation. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data threats. In addition, we consider the protection of personal data already in the development and selection of hardware, software, and processes in accordance with the principle of data protection by design and by default.

Securing online connections by TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Disclosure of Personal Data

In the course of our processing of personal data, it may happen that such data is transferred to other entities, companies, legally independent organizational units, or persons or disclosed to them. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and in particular conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, entities, or companies (which is apparent from the postal address of the respective provider or if the privacy policy expressly refers to data transfer to third countries), this is always done in accordance with legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a safe legal framework by an adequacy decision of the European Commission dated 10 July 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers that comply with the requirements of the European Commission and set contractual obligations to protect your data.

This dual safeguard ensures comprehensive protection of your data: the DPF provides the primary level of protection, while the Standard Contractual Clauses serve as an additional safety net. If changes occur within the DPF, the Standard Contractual Clauses serve as a reliable fallback. This ensures that your data remains adequately protected even in the event of political or legal changes.

For individual service providers, we inform you whether they are certified under the DPF and whether Standard Contractual Clauses are in place. More information on the DPF and a list of certified companies can be found on the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, appropriate safeguards apply, in particular Standard Contractual Clauses, explicit consents, or legally required transfers. Information about third-country transfers and applicable adequacy decisions can be found in the information provided by the European Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with legal requirements as soon as the underlying consents are withdrawn or no further legal bases for processing exist. This applies to cases where the original processing purpose no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal enforcement or the protection of the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on retention and deletion of data that apply specifically to certain processing operations.

If multiple retention periods or deletion deadlines are specified for a data set, the longest period always applies. Data that is no longer needed for the originally intended purpose but is retained due to legal requirements or other reasons will be processed exclusively for the reasons that justify its retention.

Retention and deletion of data: The following general retention periods apply under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet, and the working instructions and other organizational documents required for their understanding (§ 147(1) No. 1 in conjunction with para. 3 AO, § 14b(1) UStG, § 257(1) No. 1 in conjunction with para. 4 HGB).
  • 8 years - Accounting documents, such as invoices and expense receipts (§ 147(1) Nos. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257(1) No. 4 in conjunction with para. 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents relevant to taxation, e.g., wage slips, operating cost sheets, calculation documents, price tags, but also payroll documents, insofar as they are not already accounting documents, and cash register strips (§ 147(1) Nos. 2, 3, 5 in conjunction with para. 3 AO, § 257(1) Nos. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years - Data required to consider potential warranty or damages claims or similar contractual claims and rights, as well as related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Start of periods at year-end: If a period does not explicitly begin on a specific date and is at least one year long, it automatically begins at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships in which data is stored, the triggering event is the time when the termination or other end of the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As data subjects, you are entitled to various rights under the GDPR, in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, at any time, on grounds relating to your particular situation, to object to the processing of personal data concerning you that is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed, and access to this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with legal requirements, to request completion of data concerning you or rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to request that data concerning you be deleted without delay, or alternatively to request restriction of processing in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us, in a structured, commonly used, and machine-readable format, or to request its transfer to another controller.
  • Right to lodge a complaint with a supervisory authority: You have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, place of work, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.

Provision of the Online Offering and Web Hosting

We process users' data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to deliver the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, parties involved). Log data (e.g., log files concerning logins or the retrieval of data or access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing procedures, methods and services:

  • Provision of the online offering on rented storage space: We use storage space, computing capacity, and software from a server provider (also called "web host") to provide our online offering; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files can be used, on the one hand, for security purposes, e.g., to prevent server overload (particularly in the event of abusive attacks, so-called DDoS attacks), and on the other hand, to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidence purposes is excluded from deletion until the incident is finally clarified.
  • STRATO: Services in the area of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.strato.de; Privacy policy: https://www.strato.de/datenschutz/. Data processing agreement: Provided by the service provider.

Use of Cookies

The term "cookies" refers to functions that store information on users' devices and read it from them. Cookies can also be used for different purposes, such as functionality, security, and convenience of online offerings, as well as to create analyses of visitor flows. We use cookies in accordance with legal requirements. Where necessary, we obtain users' consent in advance. If consent is not required, we rely on our legitimate interests. This applies when the storage and reading of information is essential to provide explicitly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We clearly inform users about its scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent exists, it serves as the legal basis. Without consent, we rely on our legitimate interests described above in this section and in the context of the respective services and processes.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their device (e.g., browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content displayed directly when the user visits a website again. Likewise, usage data collected via cookies can be used for reach measurement. Unless we provide explicit information about the type and storage duration of cookies (e.g., as part of consent collection), users should assume that these are persistent and that the storage duration can be up to two years.

General notes on revocation and objection (opt-out): Users can revoke their given consents at any time and also object to processing in accordance with legal requirements, including via their browser's privacy settings.

  • Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, parties involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further notes on processing procedures, methods and services:

  • Processing cookie data based on consent: We use a consent management solution in which users' consent to the use of cookies or to the procedures and providers named in the consent management solution is obtained. This procedure serves to obtain, document, manage, and revoke consents, in particular regarding the use of cookies and comparable technologies used to store, read, and process information on users' devices. In the course of this procedure, users' consents to the use of cookies and the associated processing of information, including the specific processing and providers named in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. Consent declarations are stored to avoid repeat requests and to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by comparable technologies to associate consent with a specific user or device. Unless specific information about the providers of consent management services is provided, the following general notes apply: The consent is stored for up to two years. A pseudonymous user identifier is created and stored along with the time of consent, information about the scope of consent (e.g., relevant categories of cookies and/or service providers) and information about the browser, system, and device used; Legal bases: Consent (Art. 6(1)(a) GDPR).

Registration, Login and User Account

Users can create a user account. During registration, users are informed of the required mandatory data and it is processed for the purposes of providing the user account on the basis of contractual performance. The processed data includes, in particular, login information (username, password, and an email address).

When using our registration and login functions as well as the user account, we store the user's IP address and the time of the respective user action. Storage takes place on the basis of our legitimate interests and those of users in protection against misuse and other unauthorized use. Disclosure of this data to third parties generally does not take place unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by email about processes relevant to their user account, such as technical changes.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts and the information concerning them, such as authorship or time of creation); usage data (e.g., page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Log data (e.g., log files concerning logins or the retrieval of data or access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative processes. Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Deletion after termination.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing procedures, methods and services:

  • Registration with pseudonyms: Users may use pseudonyms instead of real names as usernames; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • User profiles are not public: User profiles are not publicly visible or accessible.
  • Setting profile visibility: Users can determine via settings the extent to which their profiles are visible or accessible to the public or only to certain groups of persons; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • Two-factor authentication: Two-factor authentication provides an additional layer of security for your user account and ensures that only you can access your account, even if someone else knows your password. For this purpose, in addition to your password, you must complete another authentication step (e.g., enter a code sent to a mobile device). We will inform you about the procedure used; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • Deletion of data after termination: If users terminate their user account, their data relating to the user account will be deleted, subject to any legal permission, obligation, or user consent; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • No retention obligation for data: Users are responsible for securing their data before the contract ends. We are entitled to irreversibly delete all data stored during the contract period; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).

Community Features

The community features we provide allow users to engage in conversations or otherwise exchange with each other. Please note that use of the community features is only permitted in compliance with applicable law, our terms and guidelines, and the rights of other users and third parties.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.). Usage data (e.g., page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures. Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing procedures, methods and services:

  • User contributions are public: User-generated posts and content are publicly visible and accessible; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • Right to delete content and information: Deletion of posts, content, or user information is permissible after careful consideration to the extent necessary if there are concrete indications that they violate legal rules, our specifications, or the rights of third parties; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • Protecting your own data: Users decide for themselves what data they disclose about themselves within our online offering. For example, when users provide personal details or take part in conversations. We ask users to protect their data and to publish personal data only with care and only to the extent necessary. In particular, users are requested to protect their access data and use secure passwords (i.e., especially long and random character combinations); Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "Publication Media"). Reader data is processed for the purposes of the Publication Media only to the extent necessary for its presentation and for communication between authors and readers or for security reasons. For all other aspects, please refer to the information on the processing of visitors to our Publication Media in this privacy notice.

  • Types of data processed: Master data (e.g., full name, residential address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts and the information concerning them, such as authorship or time of creation); usage data (e.g., page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, parties involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Feedback (e.g., collecting feedback via an online form). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).

Web Analytics, Monitoring and Optimization

Web analytics (also referred to as "reach measurement") serves to evaluate visitor flows of our online offering and can include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what times our online offering or its functions or content are most frequently used or invite reuse. We can also determine which areas require optimization.

In addition to web analytics, we may also use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles may be created for these purposes, i.e., data combined for a usage process, and information may be stored in a browser or on a device and then read out. The collected information includes, in particular, visited websites and elements used there as well as technical information, such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by truncating the IP address) to protect users. Generally, no clear data about users (such as email addresses or names) is stored within web analytics, A/B testing, and optimization, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of users, only the information stored in their profiles for the respective procedures.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, parties involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); profiles with user-related information (creating user profiles). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing procedures, methods and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or multiple usage processes, which search terms they used, which content they revisited, or how they interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers.
    In doing so, pseudonymous profiles of users are created with information from the use of different devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used only to derive geolocation data before it is immediately deleted. It is not logged, not accessible, and not used for any other purpose. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before traffic is routed to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad personalization settings: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Google Tag Manager: We use Google Tag Manager, a software from Google that enables us to manage so-called website tags centrally through a user interface. Tags are small code elements on our website that are used to capture and analyze visitor activity. This technology helps us improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, does not store cookies with user profiles, and does not carry out independent analyses. Its function is limited to facilitating the integration and management of tools and services we use on our website. Nevertheless, when using Google Tag Manager, users' IP addresses are transmitted to Google for technical reasons required to implement the services we use. Cookies may also be set in this context. This data processing takes place only if services are integrated via the Tag Manager. For more detailed information on these services and their data processing, we refer to the relevant sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Data processing agreement:
    https://business.safety.google/adsprocessorterms. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).

Plug-ins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can include, for example, graphics, videos, or maps (collectively referred to as "content").

Integration always requires that the third-party providers of these contents process users' IP addresses, as they could not send the content to the user's browser without the IP address. The IP address is therefore necessary for the display of these contents or functions. We strive to use only such content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through these "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on users' devices and may include technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our online offering, and may also be combined with such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we also refer to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, parties involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; reach measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest/behavior-based profiling, use of cookies); audience building. Marketing.
  • Retention and deletion: Deletion in accordance with information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further notes on processing procedures, methods and services:

  • Google Fonts (served by Google): Use of fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, uniform presentation, and consideration of possible licensing restrictions. The user's IP address is transmitted to the font provider so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary for providing fonts depending on devices and the technical environment. These data may be processed on a server of the font provider in the USA - When visiting our online offering, users' browsers send their HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the CSS of Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of the website visitors, as well as the referrer URL (i.e., the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referrer URL). Access to this data is restricted and tightly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. For the Google Fonts Web API, the user agent must be used to generate the font optimized for the specific browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics with which the popularity of font families is measured. These aggregated usage statistics are published on the Google Fonts "Analytics" page. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report of top integrations based on the number of font requests can be generated. According to Google, none of the information collected by Google Fonts is used to create profiles of end users or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1)(a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Ad personalization settings: https://myadcenter.google.com/personalizationoff.

Changes and Updates

Please review the content of this privacy policy regularly. We will update the privacy policy whenever changes in our data processing make this necessary. We will inform you as soon as changes require an action on your part (e.g., consent) or any other individual notification.

If we specify addresses and contact information of companies and organizations in this privacy policy, please note that these addresses may change over time. Please check the information before contacting them.

Definitions

This section provides an overview of the terms used in this privacy policy. If the terms are defined by law, their legal definitions apply. The explanations below are intended primarily for understanding.

  • Master data: Master data includes essential information needed for the identification and administration of contractual partners, user accounts, profiles, and similar assignments. This data can include personal and demographic information such as names, contact details (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Master data forms the basis for any formal interaction between people and services, institutions, or systems by enabling unique assignment and communication.
  • Content data: Content data includes information generated in the course of creating, editing, and publishing content of all kinds. This category of data can include text, images, videos, audio files, and other multimedia content published across various platforms and media. Content data is not limited to the content itself but also includes metadata that provides information about the content, such as tags, descriptions, author information, and publication dates
  • Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, phone numbers, postal addresses, and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
  • Meta, communication, and procedural data: Meta, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details such as file size, creation date, document author, and modification history. Communication data records the exchange of information between users via various channels such as email traffic, call logs, messages in social networks, and chat histories, including involved persons, timestamps, and transmission channels. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, transaction logs, and activity records, as well as audit logs used to track and verify operations.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data includes a wide range of information showing how users use applications, which features they prefer, how long they stay on certain pages, and which paths they take through an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or simply "profiles", includes any kind of automated processing of personal data that consists of using personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this can include information relating to demographics, behavior, and interests, such as interaction with websites and their content, etc.) or to analyze, assess, or predict them (e.g., interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are commonly used for profiling.
  • Log data: Log data are information about events or activities that are logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages, and other details about the usage or operation of a system. Log data is often used to analyze system issues, monitor security, or generate performance reports.
  • Reach measurement: Reach measurement (also known as web analytics) serves to evaluate the flow of visitors to an online offering and can include behavior or interest of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, determine when users visit their websites and which content they are interested in. This allows them, for example, to better adapt website content to the needs of visitors. Pseudonymous cookies and web beacons are often used for reach measurement to recognize returning visitors and thus obtain more accurate analyses of the use of an online offering.
  • Tracking: "Tracking" refers to the ability to follow users' behavior across multiple online offerings. As a rule, behavioral and interest information about the online offerings used is stored in cookies or on the servers of the providers of tracking technologies (so-called profiling). This information can then, for example, be used to display ads to users that are likely to match their interests.
  • Controller: The "controller" is the natural or legal person, public authority, agency, or other body which alone or jointly with others determines the purposes and means of processing personal data.
  • Processing: "Processing" is any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, including collection, evaluation, storage, disclosure, or deletion.
  • Audience building: Audience building (English "Custom Audiences") refers to the creation of audiences for advertising purposes, such as the display of ads. For example, based on a user's interest in certain products or topics, it can be inferred that the user is interested in ads for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar audiences) refers to displaying suitable content to users whose profiles or interests are presumed to match those of users for whom the profiles were created. Cookies and web beacons are commonly used for building custom audiences and lookalike audiences.

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